VRS081 – How Millennials Book Vacation Rentals with Matt Landau

In a week where we have dealt with hundreds of requests from groups of people in their 20’s and early 30’s, looking to book larger properties from our inventory, it was timely to read Matt Landau’s latest post on the Vacation Rental Marketing blog.

He has recently returned from a trip he took with 3 friends, staying in vacation rentals along the way, and his post is a reflection on the experience of trying to book properties last minute and mainly from a mobile device.

The ten insights Matt gives us on the millennial market are enough to make this self-confessed boomer dinosaur dig her head out of the sand and open up to this demographic.

Tweet: Want to know how millennials book #VacationRental properties?@Cottageguru @bookmorenights http://ctt.ec/tufbz+ pic.twitter.com/mdsFyZJRMb

Matt joined me in this podcast to talk more about his experiences and his perspective on the millennial traveler – a group we are going to see more and more of over the next few years.

We talked about:

• The commonality amongst owners who won his business
• What Matt does not want in a vacation rental
• Old school frustrations with printing, signing and faxing
• The importance of personality and local knowledge
• Learning the new demographic
• Screening techniques

And a whole lot more….

Links to sites mentioned in this episode:

Matt’s Post on the Vacation Rental Marketing Blog

Genius Scan

Docusign

12 Types of Millennials