Marketing Podcast My guest today in episode 19 is Sue Zimmerman – a social media powerhouse, entrepreneur extraordinaire, and thoroughly nice person! Since starting her first business at age 13, Sue’s passion and drive for helping others to achieve success has had her founding eighteen separate businesses which made me ask which hour of the week she managed to sleep. Her answer to that question says a lot about her energy and motivation! Sue is widely known as the Instagram Gal, and in this episode she shares why she believes that Instagram is a solid addition to a social media marketing strategy for vacation rental owners. From basic tips on creating a profile to suggestions on getting known in a niche, Sue’s wealth of knowledge of this platform should motivate you to give it a try. And, if you think Instagram is just for your kids and grandkids, you may change your mind after hearing it’s a huge part of Sue’s marketing strategy for her online and offline businesses. Tweet: http://ctt.ec/6U0cC+ @cottageguru @suebzimmerman great use of #instagram for #vacationrental marketing pic.twitter.com/7ybLpisGz4 It was such fun talking to Sue – her energy and enthusiasm is catching, and she fired me up so much I’m getting my own Instagram account set up. I’ll be spending time on Sue’s Youtube channel to learn more, and will share my results soon. Who’s in this with me? In this episode: Why Instagram can be an important element in your marketing strategy Key tactics for using instagram to promote your property 4 things to know before you create your profile The importance of hashtags & why you should have 30 of them How Sue got the inspiration for a new Instagram account Ways to get followers fast The images you should use to capture attention Instagram Stats Sue’s Website The Daily IG Wordswag The Instagram Expert Sue’s Youtube Channel PicPlayPost Sue B. Zimmerman, aka the #InstagramGal and #TheInstagramExpert, is a master at Instagram for Business. She teaches entrepreneurs, business execs, and marketing professionals how powerful Instagram for business can be. Sue B. is the founder of the online Instagram course Insta-Results, the author of the #1 eBook Instagram Basics for your Business, a Speaker and Business Coach. She also is the founder of SueB.Do & Sue B. Zimmerman Enterprise.