Holiday Home Owner Uses Pinterest to Create Site Traffic

lou-messugo I was on Twitter this morning, and came upon an owner who is using Pinterest in a really unique way to showcase her vacation home and drive traffic to the web site and listings for it. I’ve been struggling for a while to see how Pinterest can be used for owners in the best way and Phoebe Thomas seems to have found the secret. Take a look at the Lou Messugo Holiday Home board and you’ll see what I mean.

The images are the first thing to catch the eye and are simple, crisp and clear.  Little is required by way of description since they tell the story by themselves, from little details like the lavender bag, to the wider view of the garden with a simple table laid with breakfast goodies. Overall, the board paints a picture of what visitor can expect to experience during a stay at Lou Messugo.

The key to getting a Pinterest board to work is for people to click on the images and be taken to the originating site. This is why pinning from Google images doesn’t help anyone out. Look at the originating sites for the photographs on this board and they come from the apartment listings on Airbnb, Trip Advisor and the primary web site . Cleverly, the originating site for the image from the guest book is a Facebook page, where there is another link to a further pinboard. This gets better and better!

Has this all been carefully planned or is it purely coincidental it’s been engineered so well. I hope Phoebe comes along and comments on this post to let us all know. In the meantime…kudos to her for a great job.

  • Thank you so much for writing such lovely things about me and my Pinterest boards! I’m delighted I caught your eye on Twitter. I’m still a newbie when it comes to social media particularly Pinterest & Twitter so I’m still learning but it’s certainly not a coincidence that everything leads back to one of my booking sites or FB page. I realised quickly that Google images were fine for my other personal boards but served no real purpose professionally. I decided to use photos from different sites to reach as many people as possible, not just using my personal website particularly TA and Airbnb as they have positive reviews of the apartment. All that I’ve learnt has been by trial and error and through reading informative blogs such as this one. Thank you again!

  • I’ve just started using Pinterest to showcase outdoor sports in the south of France and the best places to stay. It’s clear to me already that Pinterest can be quite a powerful referrer of visitors, but I think success is down to finding images that resonate with the Pinterest audience. Phoebe from Lou Messugo followed me and due to the strength of her images and the fact that they are bang on topic, I followed her back and repinned my favourite photos to my own boards. I then clicked through to her facebook page, found some more cool pics to pin and was referred to this blog post – the feedback loop in action! I agree that it’s important that a portion of your images originate from your own web properties, but I think it’s also important to repin and follow others as becoming part of their network can expand your reach a huge amount.

    Here’s a great post I found on marketing with Pinterest:
    http://blog.kissmetrics.com/pinterest-marketing-tips/

  • Being in the vacation rental industry, I haven’t had any experience using Pinterest yet but this article really helps a lot. Matt, thanks for the tip and Phoebe you did a great job utilizing Pinterest for your vacation rental home. It gave me a lot of insight on how we can integrate this platform for our user. Phoebe do you think this would be helpful?

  • Wow great tips, and yes Phoebe has done a great job at choosing images that intrigue the reader to click on them. I have to say pinterest is one of my favorite new medias. Twitter has been hard for me to adapt to as well but I like all the silly images and photos that people “pin.” Great blog and kudos well earned. –Daniella

  • CottageGuru

    Hi Daniella – you hit the nail on the head about choosing images that ‘intrigue’. The key is to create an image that encourages someone to click on it and get back to your site or listing.

  • You may also be interested in the example of our Pinterest Design Charrette for the Eco-Cottage design project at the Timber House Resort in Brighton Ontario. See http://timberhouse.net/charrette/ for more. We didn’t use Pinterest to point back to our site, as many of the images don’t belong to us, but still are generating significant traffic and awareness from Pinterest!

  • You may also be interested in the example of our Pinterest Design Charrette for the Eco-Cottage design project at the Timber House Resort in Brighton Ontario. See http://timberhouse.net/ecocottage/charrette/ for more. We didn’t use Pinterest to point back to our site, as many of the images don’t belong to us, but still are generating significant traffic and awareness from Pinterest! (note link in first cottage was incorrect! sorry)
    Dave Dingle recently posted..Looking for Cottage Creators!My Profile

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  • If there is a special event coming up close to your vacation rental, include it in the headline. Let renters know your home is available during the event. Check for events on a regular basis so you can keep your home full

  • You are right these days Pinterest is getting more attention And other social networking sites are always fighting. The best thing is pin the images, I’d say I like the Google Plus because it’s easy to use and user friendly. I love to spend my time on Google Plus .

  • I think Pinterest would only really work for a rental property where you have photographs that really have the ‘wow’ factor (these could be pictures of the property or the area). To do well on Pinterest, you need your pins to be shared widely and this is only likely to happen to any significant extent if there’s something really, really special about them.

  • I am a regular contributor to many online travel sites on Scotland. I haven’t had any experience using Pinterest yet but this article really helps a lot and thanks.

  • Phoebe Thomas

    I can’t believe I never commented on this (3 years ago!) Surely I did. Have you changed your commenting system? It was certainly all well planned and I continue to use Pinterst today, with even more strategy and structure. It’s changed hugely since those days, now it’s all about vertical pins, rich pins, group boards etc!