All posts in "Marketing"
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VRS210 – How to Create a Great Lead Magnet with Jason Beaton

In episode 206 I spoke to digital marketing expert Jason Beaton about the importance of growing your email list. We discussed the issue that impacts everyone – how difficult it is to get people to give up their email address. Without that essential piece of information, it’s tough to start a book-direct campaign. Growing your […]

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VRS207 – Growing Your Vacation Rental Business With Video With Matt Landau

I’ve interviewed Matt Landau of the Vacation Rental Marketing Blog and the Inner Circle numerous times over the past few years, and he never fails to deliver excellent advice on managing our businesses better. On many of those occasions, Matt has mentioned how important video has become in the marketing mix – to the point […]

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Vacation Rental Success Summit – What’s It All About?

Until the spring of 2016, there were few venues where vacation rental business owners could get together and talk about their vacation rental businesses, hear from a range of industry experts and network with fellow owners, managers and suppliers, free from the influence of the major listing sites and continues sales pitches. Before then, Homeaway […]

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VRS164 – Facebook Marketing for Vacation Rentals with April Burns and David Thompson

Social media experts David Thompson and April Burns fromInterCoastal Net Designs, join me in this episode to talk about the importance of engagement on social media for vacation rental professionals. We’re often told to ‘Be Everywhere’ and it’s tough to keep up. Posting on Twitter, Facebook, Instagram, Pinterest, and even Google+ is time consuming and […]

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VRS155 – The Vacation Rental Conversion Conversation Part 2

I have a lot of questions about email marketing, and my go-to person for the answers is my son and business partner, Mike Bayer. Mike has made digital marketing his specialty and he not only talks about it – he is consistently walking the talk. From our early days of using Aweber to our business […]

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